Agency creates buying division
Crawford lured to Frame for media launch
New business: Charlie Crawford and Gary O’Donnell
Creative agency Frame Group has announced it is to launch a media planning and buying arm after securing one of the industry’s senior figures to lead it.
Charlie Crawford has left his position as a director of Mediacom Edinburgh to join as founding director of the new business, which will see Frame open its first office in Edinburgh.
Gary O’Donnell, managing director of Frame Group, said: “We’ve long held an ambition to have media in the group.
“Charlie is among the best and most respected media professionals in the country, and under his leadership we see enormous potential for this venture.”
Mr Crawford said: “Leaving MediaCom after 16 years was not a decision I took lightly.”
The creation of Frame Media follows the launch of the agency’s PR business.