Tabloid to launch stations
Scottish Sun ventures into radio hits
They will launch three digital music radio stations in Scotland next year under the tabloid’s brand.
The digital and online stations will go live on 1 January and each one will be targeted at a different audience demographic.
Listeners can choose from back-to-back chart hits, tracks from the 1980s, and classic hits from the 1970s onwards.
The launch of the three stations follows the successful trials of other Scottish Sun pop-up stations in the last year.
The Christmas station will make a return later this month, broadcasting festive hits from 17 November until 27 December, before making way for the three new channels in January.
A marketing campaign will promote the stations.
Wireless Group and News Scotland are also developing increased Scottish-only content on talkSPORT’s output north of the border with a view to investing in a new weekly Scottish football show. It will review the midweek football action and look forward to the weekend’s fixtures.
The Scottish Sun editor, Alan Muir, said: “We see these new stations as a great opportunity to apply that renowned Scottish Sun fun factor to a slightly different audience, and to provide our followers with three new sources of feel-good music through digital radio.”
Richard Bogie, general manager of News Scotland, said the trials had given the company the confidence to launch the new stations.