New Glasgow studio
Designers team up to launch Cause and Effect
Ed Watt and Kerr Vernon: new venture
Two senior figures in Scotland’s graphic design industry have joined forces to establish a new studio.
Ed Watt, formerly creative director of O Street, is partnering with Kerr Vernon, founder of KVGD (Kerr Vernon Graphic Design).
Named Cause and Effect, the new business has got off to an impressive start by winning an appointment against five other UK studios to brand Glasgow International 2018, the city’s world-renowned biennial festival of contemporary art, in collaboration with O Street.
Mr Watt said: “We are delighted that Glasgow International is our first commission. It’s a high profile project and a real vote of confidence from new GI Director, Richard Parry, who has a fantastic vision for 2018.
“We hope this will be one of many enabling us to achieve our aim of creating a world-class design studio.”
Mr Vernon added: “Beautiful design is critical to how the public perceives an organisation but, of course, it must be functional too.
“Creativity and commercial advantage should go hand in hand. Cause and Effect is about bringing our combined expertise to people as passionate about their business as we are design.”
Mr Watt has designed and implemented identity systems for some of the UK’s most prominent arts organisations including the National Galleries of Scotland and the £25 million arts venue HOME in Manchester. Recent projects include work for global brands like RBS, Google and Spotify.
His colleague’s recent work includes print and digital projects for The Glasgow School of Art, New Borders Railway, leading restaurant and media company Rusk and Rusk, west end eatery Ox and Finch and real estate developer the Chris Stewart Group.
The Cause and Effect studio will be based in the building named SWG3 in Glasgow’s Finnieston district. The space is home to a thriving community of artists, designers and creatives.