Veterans join agency
Denholm launches brand-focused Inside Out
Mark Gorman, Keith Thompson, Nicki and John Denholm
Denholm Associates has launched a dedicated marketing recruitment agency and has hired two heavyweights to support the venture.
Scottish advertising industry stalwart Mark Gorman, former MD of 1576 Advertising, and HR specialist Keith Thompson, already a non-executive director at Denholm will drive the Inside Out business alongside Nicki and John Denholm.
The Inside Out team will operate at arm’s length from Denholm, although each business will support the roll-out of the BrandBox online employer brand tool – launched by Denholm last year and used by clients including Baxters, Robert Gordon University, Velux, The R&A and Maxxium.
Mr Gorman said: “We want to help businesses enhance performance and become more profitable by getting the best out of their existing people, attracting the best new recruits and developing a strong people brand.
“To do this we need to help companies from inside the organisation and then communicate the branding positioning outside as increasingly companies need to clearly differentiate themselves in the crowded and competitive employment market, especially in ‘tough-to-hire’ talent groups.”
Nicki Denholm, chief executive of Denholm, said: “We know first-hand how important it is for an employer to have a strong brand that can attract the highest calibre of candidates.
“But it is vital that the reality of the experience matches the expectations they have created. Many companies invest heavily in their consumer or trade brand for their products or services but don’t invest at all in their employer brand and this leads to a disappointing employee experience. We’re on a mission to change that.”
John Denholm, Chairman of Denholm, said: “Feedback from existing clients showed us there was a real appetite for this sort of progressive and positive ‘Inside\Outside’ connected employer brand thinking that can drive improved business performance through recruiting and retaining talented and engaged people.”