Branding change at bank
RBS makes way for NatWest at London HQ
Out with the old…workers remove the RBS logo from the London HQ
Royal Bank of Scotland has removed its name from its London headquarters, replacing it with the NatWest brand.
Work continued over the weekend to complete the change by today at 250 Bishopsgate, home to RBS in London since 2007.
The move is in keeping with group branding strategy announced last year.
It will focus on NatWest in England and Wales, Ulster Bank in Ireland and the Royal Bank of Scotland in Scotland.
In with the new….
David Wheldon, chief marketing officer for RBS, said: “This is an exciting and important milestone for the bank as we continue the transition to a bank focused on our home markets in the UK & Ireland.”
He said it would help the bank “rebuild pride and trust” adding: “The rebranding of 250 Bishopsgate is the first step in a wider programme to ensure that our key buildings better reflect the brands through which our customers are most likely to know and deal with in that location.”
Later this month, the bank’s office at 280 Bishopsgate will be re-branded NatWest and the bank’s Gogarburn headquarters in Edinburgh will change from RBS to the Royal Bank of Scotland.