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Magazine reduces print issues

Glamour magazine in digital-first switch

Glamour mag

Going digital: the latest magazine to cut down on print

The British edition of the fashion title Glamour is adopting a digital-first strategy which will see the printed magazine move from monthly to two editions a year.

It will merge its editorial and commercial operations, said publisher Conde Nast which confirmed that the last monthly print copy will be issued next month.

Jobs losses are expected following the “mobile-first, social-first” format but the company could not confirm numbers.

In a statement Conde Nast said it was taking “a new direction for the brand”.

It added: “The editorial and commercial departments will be fully integrated, offering our partners access to the whole team, with a unified and cohesive structure creating content for brands and editorial alike.

“Today’s Glamour consumer moves to a different rhythm than the one who bought the magazine when it launched in 2001. It is a faster, more focused, multi-platform relationship.”

Albert Read, managing director of Condé Nast Britain, said: “The quality of ideas, vision and execution remain central, but the way in which it is delivered must change fundamentally with Glamour’s new mix of digital, social, video, live and print, and its focus on beauty.

“We have the brand, the creativity and the access – an enormous competitive edge in the market – and we are rendering it in new ways around beauty to reflect the Glamour woman of today, and of tomorrow.”

Condé Nast said further details would be announced “in due course. Changes to the site will begin in the coming weeks, and the new-look Glamour for the beauty obsessed will debut early 2018.”

Simon Gresham Jones, Condé Nast’s chief digital officer, said: “Glamour’s authority across print, digital and social provides a powerful foundation for this transformation and future growth. We will be empowering our advertisers with creative, collaborative and data-informed opportunities, and look forward to inspiring the Glamour audience in new ways.”

Glamour is the latest magazine to change its focus to digital content. In Style and Company have shutdown their print editions.

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