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Agency wins deal with SFA

Wire takes Scottish Cup on tour of country

Scottish Cup

Scottish Cup: a unique place in Scottish culture (photo by Terry Murden)

The Scottish Football Association has appointed communications agency Wire to promote the Scottish Cup on a tour around the country.

Access to the trophy in six key locations aims to bring the history of the cup to a wider audience.

Mike Paterson, marketing manager for the Scottish Football Association said: “The William Hill Scottish Cup has a unique place in Scottish culture.

“It’s about more than a football competition; it’s all about the clubs and communities that take part and the special moments and memories that the cup provides.

“This tour, with Wire, allows us to take the trophy on the road and get closer to football fans up and down the country from round one onwards.

“It’s not just about the big boys. It’s about the Highland League right down to the Lowland League and we’re all really excited to give everyone the chance to get involved in the William Hill Scottish Cup.”

Pam Scobbie, creative director at Wire, said: “We’re excited to be part of the Scottish FA’s innovative tour and can’t wait to allow football fans across Scotland to experience the cup like they never have before.”

The Scottish FA’s tour, which begins in September, will run throughout the 2017/18 tournament – ending in May.

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