Move for Aegis and new hire for Big
Media buying agency Dentsu Aegis Network has relocated its Scottish operations to larger premises in Edinburgh.
The agency, which employs 65 in Scotland across its power brands of Carat and iProspect, alongside investment arms Amplifi and Amnet, has relocated from York Place to Festival Square in the heart of Edinburgh’s Exchange District.
The move follows continued growth for the agency in the city since its launch in 2013 and the recent expansion of its senior management team.
At the start of 2017, Chris Marsh, former head of sponsorship at the Royal Bank of Scotland, joined as managing director of Carat Edinburgh. Anneli Ritari-Stewart arrived as managing director of iProspect Edinburgh.
David Crawley, managing partner of Dentsu Aegis Network Edinburgh, said: ‘With the increasing pace of change within the industry driven primarily by the digital economy, brands are facing huge challenges in identifying the most effective way to engage with their consumers.”
> Big Partnership has boosted its sports team with the recruitment of Herald journalist Graeme Macpherson.
The sports writer, who has more than 17 years’ experience across print, broadcast and digital platforms, will join Scotland’s biggest PR and digital marketing agency as a senior account manager.
He will work on several of Big’s sports clients, including the Scottish Professional Football League and Scottish Rugby.
Founding director Alex Barr said: “Graeme is a highly respected and popular journalist with a wide knowledge of the world of sport and we’re looking forward to him starting early next month.”
In a tongue-in-cheek reference to the comments often made by new football club signings, Macpherson said: “Big is the only team I ever wanted to sign for.”