Pitts succeeds Woodward
STV hires ITV ‘architect of change’ as CEO
Simon Pitts: 17 year career at ITV
STV has appointed Simon Pitts, one of the architects of ITV’s transformation, as chief executive to replace Rob Woodward who will leave at the end of the year.
Mr Pitts oversaw strong growth in ITV’s digital businesses during a 17-year career at the company where he is a member of the executive board.
He is currently managing director, online, pay TV, interactive & technology. and also vice chair of the trustees of the Royal Television Society. He joins STV in Glasgow on 3 January.
Baroness Margaret Ford, chairman of STV Group, said: “After a thorough and rigorous search process we are delighted that Simon has agreed to join STV as chief executive officer.
“The combination of Simon’s sector experience, drive and track record in delivering strategic change make him an ideal candidate to lead STV’s next phase of growth. I am looking forward to working with him.”
Mr Pitts, said: “I have got to know STV well during my time at ITV and I’m excited by the opportunity to lead a company with such a strong brand and relationship with its audience. I’m looking forward to working with everyone at STV to make the most of its great potential in the future.”
He was promoted to the ITV management board in the role of Director of Strategy and Transformation in 2011, then to Director of Strategy and Technology in March 2013.
He took on his most recent role in early 2015 alongside continued leadership of the ITV Technology Group.
Mr Pitts also has responsibility for SDN, ITV’s digital multiplex business, and is a board member of news provider ITN. Before joining ITV he worked in the European Parliament in Brussels where he specialised in media issues.