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Readers switch to digital

Scotsman relies on bulk sales in 200th year

Regional newspaper circulations continue to decline as readers switch from print to digital sources of news.

The Scotsman was one of the few to enjoy a rise in sales, up 4.5% year-on-year to 21,214, though this included 5,344 “bulk” (discounted) sales, more than double the number on the same half-year period last year.

When bulks are removed, the title’s circulation was actually down 5% year-on-year.

The Dundee Courier fell 9.9% year-on-year  to 37,142. The Herald was down 9% to 27,655, and the Aberdeen Press & Journal, which has just seen a change of editor, was down 8.8% to 49,475.

There were double-figure year-on-year circulation declines for more than half of the 37 daily regional newspapers audited by ABC. Among the worst hit were the Manchester Evening News, down 19% year-on-year to 42,285, and the Carlisle News & Star West, also down 19% year-on-year to 2,256.

Other big fallers included the Birmingham Mail (-14.5%), Liverpool Echo (-13.8%) and Yorkshire Post (-13%) and

The Express & Star (West Midlands) remains the UK’s best-selling regional daily at 51,722, though it was also down 13.4% year-on-year.


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