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Scotsman relies on bulk sales in 200th year
The Scotsman was one of the few to enjoy a rise in sales, up 4.5% year-on-year to 21,214, though this included 5,344 “bulk” (discounted) sales, more than double the number on the same half-year period last year.
When bulks are removed, the title’s circulation was actually down 5% year-on-year.
The Dundee Courier fell 9.9% year-on-year to 37,142. The Herald was down 9% to 27,655, and the Aberdeen Press & Journal, which has just seen a change of editor, was down 8.8% to 49,475.
There were double-figure year-on-year circulation declines for more than half of the 37 daily regional newspapers audited by ABC. Among the worst hit were the Manchester Evening News, down 19% year-on-year to 42,285, and the Carlisle News & Star West, also down 19% year-on-year to 2,256.
Other big fallers included the Birmingham Mail (-14.5%), Liverpool Echo (-13.8%) and Yorkshire Post (-13%) and
The Express & Star (West Midlands) remains the UK’s best-selling regional daily at 51,722, though it was also down 13.4% year-on-year.