Profit sharing scheme announced
BrewDog staff in line for cash windfall
Employees at Aberdeenshire brewer BrewDog can expect a cash windfall after the firm said it would be handing a fifth of its annual profits to the company’s staff.
The Ellon-based firm has set up a Unicorn Fund which could see more than £45 million being distributed to its 1,000 workers over the next five years. It is also making a donation to charity.
Co-founder James Watt said: “At BrewDog, we care about two things above all else; our beer and our people.
“We want to make the best beers on the planet, we want to be the best company to work for, and we want to build a radically new type of business that we can all be proud of.
“Giving away 20 per cent of our profits – forever – is not about altruism. It is about impact. It’s not about profits. It is about purpose. This is the biggest community-fuelled, crowdfunded charity contribution in history.”
He added: “This is a call to arms for businesses to democratise the impact their charitable contributions can have on their community, their people, and the world.
“In our tenth year at BrewDog, we hope to inspire a new kind of business with the Unicorn Fund; one that doesn’t measure profit in purely monetary terms. Our mission for the next decade at BrewDog is not simply to redefine the beer industry, but to redefine industry itself.”
Earlier this year San Francisco-based private equity firm TSG Consumer Partners bought a 22% stake in BrewDog, valuing the company at about £1 billion.