A Scottish company described as the “Facebook of the care sector” has launched £300,000 crowdfunding campaign.
StoriiCare is backed by investors who exited payments firm iZettle and the games company Fanduel, as well as the care sector entrepreneur Robert Kilgour.
It has just opened a fundraising campaign on the crowdfunding site Seedrs.
Based in Glasgow, it is pioneering a way of connecting families with those in care through “reminiscence therapy” – using photos to help dementia sufferers.
Founder Cameron Graham came up with the idea behind StoriiCare in 2014 after witnessing how photographs can help to recover memories for those living with dementia.
He was taking part in a 10 kilometre run for charity when he suffered kidney failure and was admitted to hospital. He noticed that the granddaughter of the man in the next bed brought family photo albums which seemed to have an effect on him.
It led Graham to develop an app focusing on social inclusion and reminiscence. The app not only benefits those in care, but the care staff, their managers, and families too.
Mr Graham said: “With a worldwide ageing population, and an increasing demand for tech within the care sector, there is a real growing need for StoriiCare. We’re leading the way in modern reminiscence therapy.
“We originally started off as a life story app solely for reminiscence, then after listening to feedback and requests from early clients, we realised there was so much more we could add to improve the quality of care provided.”
Mr Graham has established relationships with major VCs, including Sequoia in Silicon Valley which invested in Skyscanner, and plans to start US sales in California this year.
“When we visited California two months ago, we found care communities were in dire need of an improved way to record their care.
“There were iPads sitting in the nursing homes, but no purpose built care software to use with them. It’s a no brainer to start sales in California whilst at the same time expanding our sales in the UK.”
Mr Kilgour, founder of Four Seasons, and recently appointed non-executive director of StoriiCare said: “I’m delighted to see StoriiCare is opening a funding round on Seedrs.
“Cameron and his team are incredibly driven – disrupting the care sector is no easy task, but I believe StoriiCare and the team behind it are onto something big. I look forward to supporting the team and to an exciting and productive future.”
Tom Horbye, senior campaigns associate at Seedrs, said: “We see the care market as one that is ripe for disruption, having already funded a number of businesses in this sector. We are thrilled they’ve chosen to work with us.”
Cameron Graham was the first Scottish technology entrepreneur to land a fully funded place on the We Are The Future’s 2017 Silicon Valley Accelerate Programme in San Francisco.