Scots firm challenging UK rivals
Brand agency secures £500k digital briefs
Digital brand agency Tayburn has secured a raft of new clients after beating off competition from around the UK for a series of prestigious briefs.
The company has secured around half a million pounds worth of business in the last quarter across a variety of sectors including sport, charity and education.
New clients include the global network of research-intensive universities Universitas 21, national cancer charity Myeloma UK, The National Trust for Scotland and Edinburgh Rugby.
Joint managing directors, Malcolm Stewart and Richard Simpson, say it justifies a recent change of strategic focus for the business.
Simpson said: “This has been a period of change for us and our strategy going forward very much reflects the market’s desire for agencies to provide a more in-depth, full service rather than just one-off projects.
“This has led to a more sustainable revenue stream for us and organisations are now examining in much greater detail what their brand stands for, the various channels open to them for promoting it and the impact it can have on their bottom line.”
Mr Stewart added: “There is now a much greater emphasis for organisations to use digital platforms and technology to manage their brands and we have considerably strengthened our digital team to reflect this. We feel we are well placed to continue challenging for major brands across the UK.”
Tayburn has a significant presence in the financial services and food and drink sectors in particular and clients already include Heineken, Princes Food and Drink Group, investment managers Stewart Investors and financial platform company FNZ.
The company is also targeting growth in the tech sector through a new initiative, Tayburn Ventures that will work with new companies seeking to disrupt more traditional markets. This is due to launch by the end of Q3 this year.