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Comms agency in tie-up

Beattie launches joint venture in Canada

Laurna Woods and Deirdre Campbell

Beattie, the creative communications group, has formed a company with British Columbia based Tartan Group to build its operations in Canada.

Beattie Tartan will have offices in Toronto, Calgary, Victoria and Vancouver, as well as Canadian billings of $2.5 million and a team of 12 PR, digital, social and creative specialists.

Beattie Group CEO Laurna Woods said: “Canada will be the springboard for our growth globally. It is a forward-thinking country, stable and diverse.

“I am impressed with the spirit of entrepreneurship I see in every province and the highly educated and skilled labour force. The businesses and people who are thriving in Canada are the type of clients and talent we want to attract.

“We are already planning a major recruitment drive for top digital, PR and social talent across Canada but especially in Toronto and Vancouver by building on Canada’s strong economy.

“Canadian cities are consistently rated as top places to live and work in the world, and we are proud to significantly invest in a country that has so much going for it.”

Tartan Group, a west coast boutique agency with a 16-year track record, works with clients such as Destination Canada, Jordan Tourism Board, and University of Victoria’s Gustavson School of Business.

Beattie Tartan will roll out its integrated communications formula and digital expertise across the country.

Formed 31 years ago, Beattie Group has 130 staff in 12 UK and Ireland offices including London, Birmingham, Manchester, Leeds and Glasgow. It has billings in the UK of £15m.

Beattie Tartan will be chaired by Beattie Group chairman, Kevin Roberts, the former global CEO of Saatchi & Saatchi and former president and CEO of Pepsi Cola Canada.

Deirdre Campbell, the founder of Tartan and now managing director of Beattie Tartan, said: “Our goal is to become the most admired integrated creative communications agency in Canada.”

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