Commercial growth key

Sponsorship delivers boost for Scottish FA

Stewart Regan
Stewart Regan: UEFA appointment

The Scottish FA has hailed the impact of ‘significant’ new sponsorship deals after posting an increased total turnover of £30.8 million for 2016.

The new figure, which excludes subsidiary companies, marks an improvement of £1.4m compared on the previous year’s total. It includes the receipt of UEFA Hat Trick funding agreed during the year in support of the Scottish FA’s strategic objectives.

A total group turnover of £35.8 million for 2016, an increase from the previous year of £32.7m and the second highest figure ever posted, was also outlined in the association’s 2017 annual report.

It highlights commercial growth as a key element of the increased turnover which reflects the full year’s impact of new sponsorship deals including Tennent’s and Lidl.

Income from the William Hill Scottish Cup, including sponsorship, broadcasting and gate receipts for the semi-finals and final, showed a significant increase from the previous year.

In contrast, income from international matches fell from the previous 12 months due to the timing of the programme of fixtures, with only one home qualifying match taking place during the year.

This situation will be reversed in 2017 with four qualifiers being held at Hampden Park.

As a result of the increase in turnover, the Scottish FA was able to distribute an enhanced level of payments to its members during the year across various strands of the overall strategy, including Club Academy Scotland, other Measurable Performance Outcomes, National Club Licensing and Good Governance.

In addition, participating clubs continue to receive significant sums from the William Hill Scottish Cup. During 2016, the total paid to member clubs and associations from these various sources amounted to £10.5m, an increase of £1.4m from the previous year.

Furthermore, the Scottish FA continued to support the Scottish Football Partnership to assist its ongoing activities on behalf of Scottish clubs.

The Scottish FA reported its various income streams, excluding subsidiary companies, as follows: Television and Radio 35%; Scottish Cup 22%; UEFA and FIFA 13%; Commercial Income 11%; Football Development 10%; Gate Receipts from international matches 5%; Other Income 4%.

Its expenditure was confirmed as: Payments to Members 35%; Staff Costs 25%; Match Costs 18%; Football Development 10%; Other Administrative Costs 9%; Departmental Costs 3%.

Members attending the association’s AGM at Hampden Park also heard that chief executive Stewart Regan has been appointed to the Board of Administration of UEFA Club Competitions SA (UCC).

A new subsidiary company of UEFA, UCC’s role is to advise and make recommendations to UEFA Club Competitions’ Committee on strategic business matters and opportunities for its consideration before being referred up to the UEFA Executive Committee for approval.

“I am pleased to have been given the chance to represent UEFA on this new board, which will deal with the business affairs of UEFA’s competitions, including the Champions League and the Europa League,” said Mr Regan.

“The UCC does not deal with sporting matters, but looks at a wide range of business matters within UEFA, so my appointment to the Board of Administration will allow Scottish football to have a strong voice on vitally important business issues.”

The AGM also saw Alan McRae re-elected president for a second two-year term, with Rod Petrie re-elected vice-president for a similar term.

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