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Market Gravity acquired by Deloitte

Market Gravity
Partners:; Gideon Hyde; Rich Hurley; Peter Sayburn

Business advisory firm Deloitte s bolstering its digital offering by acquiring Market Gravity, the proposition design consultancy.

Market Gravity, which has offices in Britain, the US and Canada, employs seven staff in Leith who will become part of Deloitte’s consulting business.

The firm helps the world’s top brands to create and launch innovative products and services and works in a variety of sectors, ranging from energy and retail to financial services and automotive.

The consultancy’s founding partners, Gideon Hyde and Peter Sayburn, will also join Deloitte as partners and continue to lead the team operating under the Market Gravity brand.

The two firms have collaborated in Scotland previously, working together on the development of Clydesdale and Yorkshire Bank’s new banking service, B.

The acquisition comes shortly after Deloitte announced the continued expansion of its Digital Studio in Scotland’s capital, as well as the opening of its Greenhouse facility – a centre of excellence for the firm’s clients to rapidly prototype new products and services.

The Edinburgh studio is Deloitte’s third in the UK, after London and Belfast, and is supported by around 2,000 specialists across the country, in addition to a global network of over 38,000 professionals.

Rich Hurley, technology consulting partner at Deloitte, said: “Having already collaborated on a range of projects in the past, Deloitte and Market Gravity have a proven ability to work together.”

Nick Sherrard, MD at Market Gravity in Edinburgh, added: “In the two years since we opened our Edinburgh base, we’ve had a huge impact in re-imagining the way some of the country’s leading companies think about the future.

“By joining forces with Deloitte we can now help clients build that future too. We know the Deloitte team well because we’ve worked with them before, not least on the development of Clydesdale and Yorkshire Bank Group’s B, so we’ll hit the ground running from day one.”

Richard Houston, UK and North West European managing partner for consulting at Deloitte, commented: “Today’s acquisition is an exciting announcement for the continued growth of Deloitte’s consulting business.”

Peter Sayburn, chief executive officer and founding partner at Market Gravity, said: “We are really excited to be joining forces with Deloitte. Excited about the growth opportunities it brings us as a business and the opportunities this creates for our clients around the world. Ultimately we’re extending our leadership in delivering big company innovation. Market Gravity’s impact, and the impact on our clients and their customers, will be bigger than ever before.”

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