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Stand alone stores opened

Kids shoes step up sales at Schuh

Schuh’s new store at Bluewater

Shoe retailer Schuh says its children’s range is proving particularly popular with shoppers and was a big factor in a 5.3% rise in turnover in the year to March to £280.9m (FY16 £266.8m).

Pre-tax profits at the 130-store chain increased by 9.3% to £16.6m.

Two stand-alone Schuh kids stores opened, including the Scottish company’s first London branch in Westfield Stratford City and another in Bluewater, Kent.

The kids business also expanded with four hybrid stores (Romford, Aberdeen, Chelmsford & Essen) – where the company combiness a traditional Schuh with a kids department.

The Essen branch is the third store in Germany and gives Schuh a high street location as well as shopping centre and retail park shops.

Its only traditional adults store to open in the past year was in Luton.

The company has embraced mobile payment further and continuse to swap the conventional cash desk for free standing kiosks and handheld payment machines.

“This simple change significantly speeds the average customer journey, allowing them to avoid unnecessary cash desk queues, while also giving us more selling space on the shop floor,” said the company in a statement.

David Gillan-Reid, Finance & HR Director, added: “We had a more challenging start to the year but trade picked up over Christmas and we finished the year in a good position.”

The expansion for schuh continues this year with the opening of its third store on Oxford Street, London.

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