Campaign to promote region's producers
Growing appetite for ‘mystery’ Borders food
Companies operating in the food and drink sector along the Borders Railway corridor showcased their wares to the hospitality sector at an event held in Edinburgh.
More than 100 firms are taking part in a campaign, ‘Borders Rail More Connected’ to raise awareness of what is on offer and promote opportunities for businesses, investment and employment in the railway catchment area.
It is funded by the Borders Railway Blueprint Inward Investment Group and supported by the food and drink advisory service, Connect Local and Scotland Food & Drink.
It brought together for the first time suppliers based in the Scottish Borders, Midlothian and Edinburgh with retailers, hoteliers and restaurateurs committed to using local produce.
Phil Dibsdale, inward investment manager for the Borders Railway Blueprint Group, said: “The Borders Railway is about being More Connected. Not just the obvious transport connections but also connecting businesses to new markets and talent; connecting entrepreneurs to new opportunities and linking people to jobs and the countryside to the city.”
Fiona Richmond of Scotland Food & Drink said the products on offer in the Borders “probably all a bit of a mystery” to those outwith the area.
“That is starting to change thanks to our ongoing Borders Railway investment project, which is helping to attract more attention from larger corporate Edinburgh based retailers, caterers and wholesalers.
“We know from research that there is a greater consumer demand to buy and taste local produce so we’re hoping that this event will show that the area is open for business and will help to develop closer links between suppliers and buyers.”