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AAM on board until 2020

Tour hails ‘solid’ Scottish Open sponsorship

Peter Adams
Adams: thrill (photo by Kenny Smith)


Aberdeen Asset Management may be close to a big change as a result of its proposed £11 billion merger with Standard Life but it will be business as usual as far as its sponsorship of the Scottish Open is concerned.

AAM’s original agreement with the European Tour as the title sponsor of the event was until 2017, and it has since been extended by another three years.

Peter Adams, director of International Championships at the European Tour, said the merger will not change the deal.

“Everything is solid and set in stone until 2020,” he says. “It’s a great relationship and one which has been growing strongly for the last several years. Aberdeen Asset Management are great partners and we are looking forward to another three years of it, and hopefully many more beyond.”

Mr Adams was speaking exclusively to Daily Business at a media event promoting the Aberdeen Asset Management Scottish Open and the Aberdeen Asset Management Ladies Scottish Open, both to be played over Dundonald Links in Ayrshire in July.

“It is such an exciting time for the Tour,” added Mr Adams. “I’m not sure whether this has ever been done before. To have the Aberdeen Asset Management Men’s Scottish Open just two weeks before the Ladies on the same golf course here in north Ayrshire is a real thrill.

“It’s a festival of golf in this part of Scotland for the whole summer. This will be the fourth event in the new Rolex series which has been launched on the European Tour this year which means we, amongst the other series of Rolex events, have a prize fund of $7million, which is very substantial.

“The most important thing for spectators to know is if they buy a ticket for the men’s Scottish Open they can get into the Ladies Open for free.

Henrik Stenson
Henrik Stenson (Getty Images)

“To be able to see the likes of Open champion Henrik Stenson, and the women’s No. 1 Lydia Ko, is an absolute treat for golf fans.

“We will have more of a focus on the families than in previous years. We have worked hard on lots of different things the kids can do so mum and dad can come here and really enjoy the golf but it’s great for all the family.”

This is the first time the AAM Scottish Open has been held in this part of the country following successful events at Castle Stuart just outside Inverness, Royal Aberdeen and Gullane in East Lothian.

“We’ve been to the four corners of Scotland. It has been a challenge for us but a good one,” said Mr Adams.

Ko, meanwhile, is relishing the test awaiting the ladies just a fortnight after the men do battle on the Ayrshire links.

“The course is extremely different to what we play week-in-week-out in the US and it’ll be interesting to see how the men play the course a few weeks before us,” said the 20-year-old.

“I’ll be keeping my eye on the coverage to see if I can learn anything from them.”

The men’s tournament is from 13-16 July, while the AAM Ladies’ Scottish Open runs from 27-30 July.

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