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Cash help from Ginerosity

Social enterprise gin makes first donations

Ginerosity
Ginerosity was launched last November

A gin launched last year as a social enterprise has given away its first tranche of cash to help disadvantaged young adults.

The money from sales of Ginerosity gin will help six young adults access a life-changing volunteer programme that targets poverty in developing countries. 

It has partnered with Edinburgh-based charity Challenges Worldwide, which recruits volunteers to work with social enterprises in Rwanda, Uganda, Zambia and Ghana.

This opens the door to social investment funding and help grow the local economy.

The news comes just days after the gin enjoyed a major sales breakthrough when supermarket giant Asda announced it was stocking the brand. 

Ginerosity director Dave Mullen said the funding announcement and Asda listing were significant achievements for a brand that only launched six months ago.

Mr Mullen, who is executive creative director at marketing agency Story UK, said: “We launched our social enterprise gin in November.

“Six months on and Ginerosity is on the shelves of Asda and enabling young adults to access an inspiring volunteer programme that is making a substantial difference to poverty in the UK and in developing countries.” 

Each volunteer has to fund £800 towards the cost of the three-month programme, and £300 towards an industry-recognised qualification from the Chartered Management Institute (CMI). Ginerosity’s profits go towards helping young adults meet those costs.

 



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