Craft beer deal for Scots brewers
More breweries secure Asda listings
More Scottish breweries have secured listings with Asda in deals worth £875,000, the latest craft producers to secure products on the supermarket chain’s shelves.
For five breweries – Black Isle, St Andrews, Bellfield, Tempest and Alchemey – this is their first listing with Asda after being recruited through the supermarkets relationship with Craft Beer Clan, bringing an additional 12 new product lines on shelf.
A further five breweries have seen their ranges extended. They include Deeside Brewery, Belhaven Brewery, Wooha, Lerwick and Heather Ale Williams Bros.
The new deals mean that Asda stores across Scotland will now stock more than 100 Scottish beers, ales and ciders.
Asda has worked closely with the Craft Beer Clan as it set its sights on becoming the biggest craft beer retailer in the UK.
Heather Turnbull, Asda’s regional buying manager for Scotland, said: “The craft beer culture continues to grow, and it’s clear customers are trading up to more premium beers, particularly ones which come from local brands.”
Chris Miller, director at the Craft Beer Clan of Scotland, said: “The Craft Beer Clan works hard to promote Scottish craft beer at home and abroad, and it’s fantastic we’ve been able to work with a major retailer such as Asda.
“The craft brewing sector is renowned for its collaborations, so to be able to bring so many new brand listings to the supermarket stores across Scotland has been a great opportunity as we continue to build on Scotland’s reputation as a world-class producer of drink.”
Brewgooder, a craft beer label that donates 100% of its profits to clean water charities around the world, is also celebrating after securing a further deal with Asda to stock its Clean Water Lager at a further 171 stores across the UK, making it 357 stores in total.