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Insurance boss in frame

Direct Line chief Geddes linked to ITV

Paul Geddes
Paul Geddes (Direct Line)

Paul Geddes, chief executive of Direct Line, has joined the list of potential recruits for the soon-to-be-vacant top job at ITV.

The 46-year-old is said to have held talks about replacing Adam Crozier who announced earlier this month he was stepping down as chief executive.

Mr Geddes is a former RBS marketing executive who led Direct Line through the insurer’s spin-off from the taxpayer-owned bank in 2012 and its admission to the FTSE 100 in 2014.

Aside from his financial services career he has some broadcasting experience, having joined the board of Channel 4 last November as a non-executive director.

He may face competition from STV’s Rob Woodward who is also leaving his CEO role and has been linked with both ITV and Channel 4.

According to the Telegraph, Sky’s chief operating officer Andrew Griffith and UKTV boss Darren Childs have also been mentioned for the ITV position.



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