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Four firms chosen to pitch

Start-ups offer vision of disruptive technology

Jonathan MeddesFour start-up companies will showcase their ideas on how their technology can create change in a pitch to investors, venture capitalists, incubators, and academics later this month.

Each will have five minutes to present a a judging panel with ideas at the first-ever Disrupt the Enterprise event in Scotland, organised by Deloitte. The winner will receive a package of support.

Previous competitions have taken place at the firm’s London and Belfast operations, with plans already in place for further events in Edinburgh.

A large number of applicants has been reduced to the final four: 

Ahoi – an app developer which aims to help people improve their health and wellbeing;

Saccade Diagnostics – a university spin-out which enhances clinicians’ ability to evaluate and manage patients with psychiatric disorders;

Castlight Financial – a fintech company that provides financial retailers with a range of digital tools;

Pixey – an online marketplace for finding and licensing real-time Instagram images and videos. 

The panel will comprise Graeme Malcolm, CEO and founder of M Squared Lasers; George Elliot, non-executive director and chairman of multiple organisations; and Vimi Grewal-Carr, managing partner for innovation at Deloitte.

Each participant will be tested on their ability to make a significant change to the way industries and sectors work, their potential for growth, and the originality of their idea.

Jonathan Meddes, director of Deloitte’s Edinburgh Studio, said: “Disruption is the buzzword of the moment in technology circles, but it captures just how much these companies are changing the world of business.

“Traditional industries are seeing unprecedented levels of transformation through the introduction of crowdsourcing, fintech, robotics, process automation, and cognitive intelligence, to name just a few of the technological trends sweeping across the economy. 

“The four finalists at Disrupt the Enterprise are at the forefront of these developments, changing the way businesses, and entire sectors, operate. We received an overwhelming number of applications, which made it a tough choice.

“Nevertheless, it’s encouraging to see such a hotbed of activity in Scotland, with an ecosystem that is producing some of the most ambitious young companies in the UK – we have the skills, demographics, and solid grounding to take our potential even further.”

Bruce Walker, founder of the events company WeAreTheFuture, said: “Initiatives like Disrupt the Enterprise are excellent facilitators of collaboration between start-ups and corporates – both types of business have a great deal of knowledge and experience to share with one another.

“Scottish start-ups are at the forefront of change in global markets and, working with some of the country’s more established businesses, there is an unprecedented opportunity for them to shape the future of our economy.”


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