Increased participation is target
Campaign to lure more women rugby players
Scottish Rugby hopes to attract more females to the game with an initiative designed to help change perceptions about women’s rugby and capitalise on its growing popularity in Scotland as a participation sport, at all levels.
The marketing campaign entitled #BeTheBestYou is part of a wider strategic objective to grow rugby in Scotland, known as Everyone’s Game.
#BeTheBestYou will be promoted throughout Scotland, initially as an online campaign using video, digital creatives and social media interaction from players across the women’s game.
The objective is to encourage women regardless of their experience, age, or fitness levels, to think of rugby as a viable sport for them to enjoy.
‘Come and try’ events are to be held across the country at selected hub clubs which run women’s teams.
In the past three years, the number of women’s teams in Scotland has grown from 112 to 192 and the objective is to raise the profile of the sport even further.
The grassroots growth is matched at the elite level with the signing of Scotland’s first professional female player, Jade Konkel of Glasgow’s Hillhead Jordanhill club and Scotland Women in June 2016.
Sheila Begbie, Head of Women’s and Girl’s Rugby at Scottish Rugby said: “We are very excited about the possibilities #BeTheBestYou can have for female rugby this year.
“There are many reasons why people take up a particular sport, to keep fit and test themselves physically.
“However with this campaign we wanted to show there is a lot more to women’s rugby than simply the physical benefits of being active and want it to really help raise its profile and get people talking about the game and how enjoyable it is on many different levels.”