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SPT switches media partnership to Exterion

Glasgow subwayStrathclyde Partnership for Transport (SPT) has signed an advertising deal with Exterion Media for the Glasgow Subway and Glasgow bus operations.

Exterion Media is the largest transport media owner in the UK and will manage promotional activities on 41 carriages, at 15 subway stations and six bus stations.

Its franchise partners include Lothian Buses, First Bus, Stagecoach, National Express Dundee, and Abellio ScotRail.

The addition of Glasgow Subway means that Exterion Media is now responsible for media opportunities across all four metro systems in the UK: Newcastle, Liverpool, London and Glasgow.

Exterion Media takes over from Primesight, which has held the Glasgow Subway contract with SPT for over 25 years. The new five-year contract starts on 1 April.

Eric Stewart, assistant chief executive (operations) at SPT, said it had been a “highly competitive tender process”.

He added: “The company’s transformative approach to advertising will ensure we are driving innovation through our estate, as we continue our modernisation programme with the Subway’s first full-scale upgrade in more than 30 years.”

Gillian Godsell, country director for Scotland at Exterion Media, said: “Our partnership with SPT underpins our ongoing investment in Scotland, and will allow us to break new ground in connecting advertisers with the Scottish audience through a joined up passenger experience.

“Metro systems, like Glasgow Subway, offer a unique environment and an engaged captive audience to reach passengers and enhance customer experiences. It’s a great new addition to our portfolio – we’re incredibly excited for the contract to commence!” 

Dave King, UK managing director at Exterion Media, said: “We are thrilled to be adding SPT to our network of UK-wide franchise partners.

“We presented exciting plans as part of the bid and can’t wait to work with SPT to bring our vision to life. This win is also a clear signal of our ambitious plans for growth.”

 

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