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Expansion for Stirling firm

Label firm making a name in new markets

Ann Maree MorrisonA company supplying name tags for children’s clothes is to target other markets including sports clubs which deal with personalised items.

Stirling-based Labels4Kids, launched in 2004 to provide labelling for children’s clothes, school bags and lunch boxes.

It is preparing to launch a new marque, Labels4Brands, to service a range of other sectors including fashion brands, organisations with uniformed staff and sports clubs.

The company’s founder, Australian-born Ann-Maree Morrison (pictured), who started the business after becoming frustrated at mixing-up her children’s rugby kits, plans to increase its capacity in the next 12 months to handle the additional work.

The former chartered accountant aims to achieve 30% growth by March 2018, principally from a rise in demand from care homes that use her products to prevent elderly residents, many suffering from dementia, from losing or mislaying their belongings.

There is also growing interest from football and other sports clubs to provide labelling for team strips and sports equipment as well as personalised boot and kit bags and water bottles.

Ms Morrison is also work in the luxury yacht market where she sees a demand for personalised labelling among passengers and crew.

She said: “We are pleased with the growth of the business so far but there are markets we have yet to fully exploit.

“The market for children’s products is well establish but it’s not just kids who lose their belongings and there’s a growing demand for labelling and personalised products for adults.

“We’ve seen a significant rise in the number of care homes approaching us because of problems of residents’ belongings becoming mixed-up or lost, particularly in the laundry.

“The range of products we’ve developed for children can easily be adapted for this market and so, as well as personalising clothing for care home residents, we’re also able to provide effective labelling for things like glasses and glasses cases, toothbrushes and watches.”

The biggest test has been in transforming the company from a small cottage industry into an e-commerce business and being able to meet technological and logistical challenges.

 

 

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