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Annand takes new role

Inverarity Morton hires sales director

Steve AnnandDrinks wholesaler Inverarity Morton has announced that Glasshouse Drinks founder and director, Steve Annand, 39, will be joining as sales director from 1 March.

He will succeed Donald Campbell, 60, who is taking a step back in his role to focus on key account management as part of a planned soft retirement. 

Following an intensive two-month internal and external recruitment process, the board unanimously decided on Magners’ former UK head of on-trade sales, Mr Annand, as his successor.

IM managing director Stephen Russell, said: “Steve’s CV is very impressive: here’s a man who has worked his way to the top of the sales ladder for several major drinks corporations in just over a decade; he then puts all his acquired skills and experience into consulting on brand development and sales and marketing strategies for emerging and established drinks producers.

“He knows the on-trade in Scotland, and the UK, like the back of his hand, which is hugely important for a business like us where on-trade sales are 95% of our business.

“He has also demonstrated a very insightful understanding of the business’s position and the growth opportunities as he sees them, and what’s more he possesses real leadership qualities, which is a vital attribute when required to manage and galvanise a team of 29.

Mr Annand has worked in the drinks industry since 2002, when he joined Anheuser-Busch as a sales manager before moving five years later to rival In-Bev progressing to sales director for the on-trade in scotland.

In 2011, with C&C Group’s acquisition of Tennent Caledonian Breweries he was appointed commercial director and, after a period of 18 months, became Head of On-Trade Sales, UK, for sister brand Magners. He left to start up his own drinks consultancy business, Glasshouse Drinks Ltd, in 2015.

He said: “I am delighted to be joining Inverarity Morton, a business I have always admired. I am looking forward to getting started and driving the business to the next level.” 

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