Annand takes new role
Inverarity Morton hires sales director
He will succeed Donald Campbell, 60, who is taking a step back in his role to focus on key account management as part of a planned soft retirement.
Following an intensive two-month internal and external recruitment process, the board unanimously decided on Magners’ former UK head of on-trade sales, Mr Annand, as his successor.
IM managing director Stephen Russell, said: “Steve’s CV is very impressive: here’s a man who has worked his way to the top of the sales ladder for several major drinks corporations in just over a decade; he then puts all his acquired skills and experience into consulting on brand development and sales and marketing strategies for emerging and established drinks producers.
“He knows the on-trade in Scotland, and the UK, like the back of his hand, which is hugely important for a business like us where on-trade sales are 95% of our business.
“He has also demonstrated a very insightful understanding of the business’s position and the growth opportunities as he sees them, and what’s more he possesses real leadership qualities, which is a vital attribute when required to manage and galvanise a team of 29.
Mr Annand has worked in the drinks industry since 2002, when he joined Anheuser-Busch as a sales manager before moving five years later to rival In-Bev progressing to sales director for the on-trade in scotland.
In 2011, with C&C Group’s acquisition of Tennent Caledonian Breweries he was appointed commercial director and, after a period of 18 months, became Head of On-Trade Sales, UK, for sister brand Magners. He left to start up his own drinks consultancy business, Glasshouse Drinks Ltd, in 2015.
He said: “I am delighted to be joining Inverarity Morton, a business I have always admired. I am looking forward to getting started and driving the business to the next level.”