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Slump continues in sales of national papers

NewspapersSales continue to slump across the  national newspaper market, with seven titles down by more than 10% year on year, according to the latest data.

Figures for December compared to the same month last year show The Daily Mirror was 11.68% lower while The Sun was down a further 10.5%.

The Daily Mail fell 6.7%, The Daily Express 2.27%, The Financial Times 7.67%, The Daily Telegraph 3.4% and The Guardian 2.98%

The Sunday market has been even harder hit with the Sunday Mirror down 16.3%, Sunday People 15.1% the Sunday Mail 12.7% and the Sunday Post 13.5%.

The only titles to grow print sales year on year were The Sunday Times and The Times, but excluding bulk sales (usually given away at such places as airports and hotels) The Sunday Times fell 3% year on year and The Times was flat.

The ‘i’ newspaper saw sales fall 1.63% after rising in the wake of its takeover by The Scotsman owner Johnston Press.

The Scotsman, The Herald, The Courier and The P&J are classed as regional papers and do not appear in the data.

The slump coincides with a report that The Guardian is considering a switch from Berliner format to tabloid and outsourcing printing to a rival such as Murdoch’s News UK as one of a series of options to cut costs.

Publisher Guardian Media Group is looking to save 20% to stem underlying losses that widened to £62.6 million for the year to 3 April. It said it is aiming to break even in three years.

“The company is working on a whole range of efficiency projects and the print programme fits into that,” one source told the Reuters news agency.



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