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Change of name for centre

SECC becomes SEC in venue rebrand

SECThe Scottish Exhibition and Conference Centre in Glasgow used to be known as the Big Red Shed, until it changed colour. Now it has a new title: the Scottish Event Campus.

The change of name reflects expansion at the venue which now  includes the Clyde Auditorium, known locally as the Armadillo, and The SSE Hydro.

It also reflects the change of emphasis from exhibitions to live entertainment.

SEC chief executive Peter Duthie (pictured) said the rebrand aimed aimed to reflect these changes and showcase its ability to stage large-scale events.

He said the Glasgow 2014 Commonwealth Games and the Ignition Festival of Motoring were both “great examples of utilisation of all areas of our campus, internally and externally”.

“The name Scottish Event Campus (SEC) better describes the site, is more representative of what we do and reflects a vision for the future,” he said.

“We believe that this is the perfect time for a revamp of our brand, building on the success of the business to date.

“Historically, we have found that many people don’t necessarily realise that all of our buildings are part of the SECC.”

Separately, the three buildings will be known as The SSE Hydro, SEC Armadillo and the original building, SEC Centre.

The SEC worked with local Glasgow design agency Freytag Anderson on the rebrand.

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