Protected Species crowd funds
Perth clothing firm seeks funds to expand
The Perth-based business specialises in outdoor jackets for women and plans to use the funds to expand its product range, hire staff and drive exposure of the brand.
It is making 33% of the equity available to investors on the Growth Capital Ventures platform, run in partnership with Maven Capital Partners, the Glasgow-based private equity house.
Ms Muir and Ms McElligot want to establish the brand in top retailers and online before securing an exit from the business.
The all female company came about when the pair were unable to find a suitable jacket that would not only keep them dry in UK weather but also allow them to remain stylish and feminine.