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45 jobs for software firm

Loyalty scheme Swipii secures funding deal

A business operating a loyalty scheme for small and medium enterprises has secured a £500,000 support package to help it create 45 jobs.

The regional selective assistance grant for Glasgow-based Swipii was unveiled today during a visit to its offices by Finance Secretary Derek Mackay.

Swipii was launched in 2014 by two marketing graduates and already has a service available at 563 locations across the UK. It has ten employees and will will recruit a further 45 over the next year, while leasing additional space at its St Vincent Street office.

The company’s software allows shoppers to sign up via a dedicated iPad at a participating retail outlet and collect points at each visit by scanning a card, key fob or via a mobile app.

Each retailer can tailor the rewards it offers and consumers are regularly notified of the latest deals. Swipii is integrated with social network site Facebook allowing users who download the mobile app to connect via the social network.

This enables Swipii to gather additional information which can then tailor future marketing activities while providing users with enhanced store visibility.

Chief executive and co-founder of Chitresh Sharma said: “One of the best choices we made was to start a business in Scotland due to its amazing and very supportive ecosystem.

“We have been helped hugely from getting our first office through to hiring the right the people and support with funding. We are very excited to see Mr Mackay visiting us and look forward to talking about our growth and future plans. We are delighted to see such fast growth and hope to repeat a SkyScanner story, but this time from Glasgow.”

Mr Mackay said: “Swipii is an excellent example of a Scottish start up at the forefront of software technology.”

Adrian Gillespie, managing director of growth companies, innovation and infrastructure at Scottish Enterprise said: “Swipii has joined the many startups which benefit from Scotland’s top technology talent and we look forward to working with the company as it progresses its impressive expansion plan.”

Mr Mackay also visited engineering company Howden Compressors, which is investing up to £1.2 million over the next three years supported by a Scottish Enterprise R&D grant of £431,000. It is hoped this investment will help the company create up to nine jobs on completion of the project in three years.

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