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Veteran moves to new role

Hughes takes top role at Seafood Scotland

Patrick Hughes has been appointed head of Seafood Scotland, the organisation set up in 1999 boost worldwide trade.

He joins from SAC Consulting, part of Scotland’s Rural College, where he was senior food and drink consultant. 

Mr Hughes worked closely with emerging and established food & drink businesses across Scotland to highlight best practice, identify collaborative opportunities and facilitate key learnings that would affect growth, profitability and greater commercialisation of the sector. 

As part of his previous role, Mr Hughes led the Scottish Government funded Think Local programme followed by Connect Local, Scotland’s local food and drink marketing advisory service launched in July last year, comprising SAC Consulting, Scotland Food & Drink, SAOS (the Scottish Agricultural Organisation Society) and Seafood Scotland. 

Seafood Scotland operates worldwide, alongside government agencies such as Scottish Development International, to promote the wealth of Scottish seafood to a global trade market.

Focusing on restaurant and catering trade deals, the organisation targets trade buyers, wholesalers, industry influencers and chefs in the US, Europe (including the rest of the UK), the Middle-East and Asia – acting as the conduit between in-country trade markets and Scottish suppliers. 

Iain Macsween, chairman of Seafood Scotland said of Mr Hughes’ appointment: “Patrick’s knowledge of the Seafood sector, alongside his experience of helping businesses develop and grow, made him the natural choice for the role. 

“The Seafood Scotland board looks forward to working with Patrick not only to develop further international opportunities for Scotland’s seafood industry, but also to grow the home market – encouraging chefs and trade suppliers in the UK to source top quality seafood from domestic shores.”



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