Change at top of agency
Beattie recruits former Saatchi chairman to board
Roberts to coach senior team
Beattie, the communications group, has enlisted Kevin Roberts, former chairman and CEO of Saatchi & Saatchi and head coach of Publicis Groupe, as chairman.
Mr Roberts will coach the senior team and help grow Beattie and its Only brands internationally.
Laurna Woods, CEO of Beattie Group, said: “We are delighted to have recruited one of the world’s most inspirational business minds to help us expand in the UK, North America and Australasia.”
Mr Roberts said: “Beattie is a creative communications consultancy with enormous potential to grow internationally.
“We are an integrated marketing and communications company with foundations in PR, marketing, creativity, content, technology and data. We have no plans to become a traditional advertising agency.”
Beattie has eight offices in the UK and trades under three headline brands – Beattie, its creative communications consultancy, 11ten, its student recruitment brand and Only, its suite of specialist marketing boutiques.
Beattie recently announced it is expanding into Canada and opening offices in Toronto, Vancouver and Calgary.
Mr Roberts said: “Beattie’s 2017 strategy is clear – recruit great people and open offices in line with client needs. We’re in for some exciting times as we build the Beattie and Only brands internationally.”
Beattie was founded 30 years ago in Scotland by journalist Gordon Beattie, who continues as president.
The firm has 120 marketing and communications staff in the UK, and is projecting a global group turnover of £50 million by 2020.