Site icon Daily Business

CEO sleepout hopes to raise £500,000

Zoe Cuthbert: great atmosphere (photo by Terry Murden - DB Media Services)
Zoe Cuthbert: great atmosphere (all photos by Terry Murden – DB Media Services)

Executives raising funds for homeless

Almost 300 senior business people last night slept rough in Edinburgh with the aim of raising between £500,000 and £1 million for the homeless.

The CEO sleepout in Charlotte Square was organised by Social Bite, the restaurant chain started by Josh Littlejohn who wants to build a 10-home village for the homeless at Granton.

Buskers and comedians entertained the gathering along with Olympic gold winning cyclist Sir Chris Hoy.

Zoe Cuthbert, event manager, said: “It has all gone very smoothly and everyone was in a nice Christmassy mood.

“It’s nice to see so many people wanting to do something for those less fortunate.”

Sir Chris added: “It takes a lot to get me to give up my bed but the Social Bite Village is an extremely worthwhile cause.

“Social Bite is being bold in trying to show how the cycle of homelessness can be broken, by giving people support and stability, and that’s something that I’m keen to back.

“Sleeping rough for one night might just be a small gesture but the money raised will go to kick-start the fundraising for this extraordinary project.”

> Interview with Josh Littlejohn

Cally Russell of Mallzee, Jacqui Gale of Arran Aromatics and Christian Arno of Lingo 24
Sarah and Colin Ferguson of Route Monkey
Malcolm Robertson of Charlotte St Partners
Early night for Ken Lewandowski
David Watt of the IoD and Paul Genasi of Dentsu Aegis
Marshall Dallas of the EICC and Nick Freer of Freer PR Consultants
Malcolm Robertson, Elena Torres of Execair and Gordon Dewar of Edinburgh Airport
Busker Ryan Joseph Burns
Terry Murden of Daily Business and Gordon Dewar of Edinburgh Airport (by Malcolm Robertson)


Exit mobile version