Gift service launched
Amy aims to deliver a wee bit of Scotland
An online gift service has been launched with the aim of connecting expats, or those with Scottish heritage, to Scotland.
The subscription-based business offers a monthly gift box of Scottish products, wrapped in popular national newspapers,
WeeBox has been created by entrepreneur Amy McCusker, a former management consultant from Glasgow.
The industry has grown by 3,000% in the US over the past three years according to Internet Retailer.
She said: “Having travelled the world, meeting fellow Scots abroad, it was always clear that there was a strong sense of pride and love for Scotland.
“I have lived abroad, and it was always the biggest thrill to receive little mindings from home, whether it be the Sunday paper, tattie scones, or even some tablet – things you couldn’t get abroad and things that made you feel proud and happy.
“As soon as I started talking about the concept to friends, family and my expat network, I knew we had hit on something really special.”
WeeBox has been building momentum since its soft launch in New York last month.
As a member of Glasgow Chamber of Commerce’s ‘Made in Manhattan’ cohort of ambitious growth oriented businesses, WeeBox carried out relevant market research and established a number of valuable connections as part of the commission.
Introducing its products to a discerning audience of those with strong Scottish connections, WeeBox was well received on an historic night that saw the event.
For the first time, a female – journalist and broadcaster Kirsty Wark – delivered a speech to guests and presented the inaugural Mark Twain Award.
Richard Muir, deputy chief executive at Glasgow City Chamber of Commerce, said: “We were delighted to have WeeBox as part of this historic “Made in Manhattan” delegation to provide an opportunity to open up new markets and boost the company’s international trade connections in one of the most exciting cities on the planet.
“WeeBox truly captured the imagination of guests and speakers alike at the prestigious 260th St Andrew’s Banquet of the St Andrew’s Society of the State of New York.
“Promoting all that Scotland has to offer, WeeBox is sure to be an asset to many of our members and other Scottish producers looking to expand their international customer base.”