John Lewis advert (click on image to view)

John Lewis has launched its 2016 Christmas campaign featuring festive magic, a trampoline and animals who likes to bounce.

The new £7 million film is said to be more cheerier than in previous years.

It tells the story of a little girl called Bridget who loves to jump. Her parents buy her a trampoline for Christmas and hide it in the garden, but during the night the animals come out to play.

The two-minute film was released at 8am today on John Lewis’ social channels, including Facebook, YouTube, Instagram and Twitter, as well as, for the first time, Snapchat.

There is also a partnership with Sky, which is making the film available as an on-demand feature online and on Sky Go, alongside a ‘making of’ video and additional content. The film will shown on television for the first time tonight.

John Lewis has re-engaged creative agency adam&eveDDB, which created last year’s Man on The Moon and 2014’s Monty the Penguin.

The latest film is set to a cover of the Randy Crawford song One Day I’ll Fly Away.

Commentators have noted that there has been a notable move away from the so-called ‘sad-vertising’ and melancholy tone of last year’s Man on The Moon and has instead opted for something cheerier.