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Bouncing animals in new film

John Lewis goes for ‘cheerier’ Xmas advert

John Lewis advert (click on image to view)

John Lewis advert (click on image to view)

John Lewis has launched its 2016 Christmas campaign featuring festive magic, a trampoline and animals who likes to bounce.

The new £7 million film is said to be more cheerier than in previous years.

It tells the story of a little girl called Bridget who loves to jump. Her parents buy her a trampoline for Christmas and hide it in the garden, but during the night the animals come out to play.

The two-minute film was released at 8am today on John Lewis’ social channels, including Facebook, YouTube, Instagram and Twitter, as well as, for the first time, Snapchat.

There is also a partnership with Sky, which is making the film available as an on-demand feature online and on Sky Go, alongside a ‘making of’ video and additional content. The film will shown on television for the first time tonight.

John Lewis has re-engaged creative agency adam&eveDDB, which created last year’s Man on The Moon and 2014’s Monty the Penguin.

The latest film is set to a cover of the Randy Crawford song One Day I’ll Fly Away.

Commentators have noted that there has been a notable move away from the so-called ‘sad-vertising’ and melancholy tone of last year’s Man on The Moon and has instead opted for something cheerier.

> View the new film here
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