Contract with supermarket chain

Ethical brewer secures nationwide Asda deal

brewgooderBrewgooder, a craft beer label that donates 100% of its profits to clean water charities around the world, has secured a deal with Asda to stock its clean water lager in 229 stores across the UK.

The social enterprise was one of the first to take part in Asda’s Social Enterprise Supplier Academy, a UK first which launched earlier this year in partnership with Social Investment Scotland (SIS).

The aim of the four day workshop was to offer guidance to entrepreneurs on how to work with large retailers as well as increasing the availability of social enterprise products for ethically-minded consumers on supermarket shelves.

Funded through the proceeds from Asda’s carrier bag charge in Scotland, the Academy has helped Brewgooder land its first national supermarket listing with the retailer.

Through the Academy, Brewgooder received access to mentoring provided by Asda’s senior team and access to a £100,000 loan from the Asda Community Capital fund to support the business growth, job creation and acceleration of its clean water impact.

The product has been developed with the help of north east brewer BrewDog.

Alan Mahon, founder of Brewgooder, said: “When we applied to attend the Asda Social Enterprise Development Academy, we could never have envisaged that just six months later we’d have our products on shelf. The support from the team at Asda, from senior management to the buyers, has been transformational for Brewgooder.

Allan Miller, Asda’s senior director for Scotland, said: “Asda’s partnership with Social Investment Scotland represents a significant commitment to develop the UK’s social enterprise sector and create a long term sustainable impact within communities across the country.

“It’s fantastic to see the skills and support delivered through the Academy have resulted in a listing for Brewgooder.

Alastair Davis, SIS chief executive, said: “By promoting social enterprise products as viable alternatives to their commercial counterparts, we have a fantastic opportunity to significantly increase the revenues raised by the sector and, in turn, create much more sustainable and long term social impacts for our communities up and down the country.”

Photo: left to right – Alastair Davis, SIS chief executive, Alan Mahon, founder of Brewgooder and Allan Miller, Asda’s senior director for Scotland (contributed)

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