Seven-figure income for Scottish Rugby
Elior deal among biggest catering deals for UK stadia
Elior UK has been awarded a ten-year extension to its corporate hospitality, conference, event and matchday contract at BT Murrayfield.
The extension continues a seven-year relationship in which Elior has helped Scottish Rugby grow its commercial income.
The new agreement will deliver a seven figure annual sum to Scottish Rugby and see Elior’s existing operating brand, ‘Murrayfield Experience’, evolve and rebrand as ‘Scottish Rugby Hospitality’.
Andrew Healy, finance director at Scottish Rugby said: “As a Governing Body we need to look to maximise all our revenue streams to ensure money can be reinvested back into the sport and this significant long-term deal assists us in doing that.”
Catherine Roe, chief executive of Elior UK, said: “For seven years, Elior has been proud to serve the home of Scottish rugby by promoting quality local produce, providing exceptional customer experiences and growing Scottish Rugby’s commercial income.”
Elior will continue to offer cooking skills to Scottish Rugby academy players and support Scottish Rugby’s nominated charities in fundraising activities throughout the year.
Investment by Elior will be used to develop the stadium’s hospitality and conference suites; creating enhanced modern facilities and providing innovative corporate matchday entertainment.
Elior will also support the setup of new bar facilities around the stadium and implement new technology to simplify operations and improve the ongoing customer experience.