Disagreement over branding
Council chiefs at loggerheads over tram advertising
Edinburgh council officials are at loggerheads over a plan to plaster the tram stops with advertising.
Royal Bank of Scotland wants to advertise at three key stops on the line – Gogarburn, South Gyle and St Andrew Square – and the transport department is recommending approval.
But the planning department has objected, claiming it will lead to a “loss of amenity”.
The issue is due to be discussed at a council meeting tomorrow.
One source told Daily Business: “We are looking to raise money from the tram. But we have no agreement among the officials on this. The planners say that putting advertising on the tram stop will block the views.”
The council, together with outdoor advertising company JCDecaux, which has a city-wide advertising contract with the authority, announced in May that advertisers were being sought for the trams.
Financial projections agreed before its launch claimed that in its first year advertising should have generated £209,000. But despite the service being almost two years old, it has yet to carry any adverts.
It is not clear if the council is still considering adverting on the trams, although this is likely to raise about £70,000 a year.
Marketing Edinburgh has encouraged moves to introduce advertising to the tram system.