Agency responds to shortages
Eden Scott sets up digital skills division
The sector is worth £1.5 billion and is responsible for more than 100,000 jobs, but there is a digital skills shortage.
Growth in Scotland’s SME sector, particularly within fintech, cloud computing, e-commerce and gaming, has fuelled this demand.
The new division will be headed by digital specialist, Jennifer Telfer, a senior consultant in the sales and marketing team.
Where marketing recruitment was once dominated by account management and marketing manager roles, more than 60% of the jobs Eden Scott searched for last year were in specialist front-end digital areas such as analytics, user experience (UX), paid search, inbound marketing and user interface development (UI) amongst others.
Ms Telfer said: “The changing nature of how businesses operate, the way they promote to and transact with their customers online means the personnel they need are far more technical. This encouraged us to look again at our approach to recruitment in this sector.
“Many of the start-ups in this space are experiencing rapid growth as they expand from their Scottish roots and demand the very best talent to help their business grow.”