Dating forum set up

Beattie matching vloggers in new studio

Laurna Woods 2Beattie, the communications group, is launching a “dating forum” and studio in Scotland to match vloggers and bloggers with corporate brands.

It will be set up at the company’s complex in Falkirk where 6,000 sq ft of space has been earmarked for creative projects.

Laurna Woods (pictured), chief executive, said: “Consumers are showing a huge appetite for meaningful and entertaining content and big brands are increasingly savvy to the fact that vloggers are the new bloggers, expanding their opportunities to build product visibility and drive sales.  

“We are creating a dating forum to bring consumer brands together with the hottest celebrity bloggers and vloggers as well as establishing our own stable of aspiring blogging and vlogging talent.”

Beattie has just completed a 100-seat conference centre and a dedicated training academy in the 18,000 sq ft complex. The total cost of the investment will be £120,000.

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