Profits used to help young
Athletes launch sportswear firm to help others
Everactiv, set up by former professional triathlete Catriona Morrison and business partner Linda Barclay, is aimed girls under 14.
Organisations will register with Everactiv and customers purchasing from the online shop will be able to select which organisation should receive a cut of the profits from that sale.
As funds accumulate, organisations will have the option of redeeming them for clothing or receiving the monetary donation to support junior sports development.
Club Everactiv will launch as a pilot on 1 November with10 clubs given the opportunity to join the initiative through an online competition.
The company is also launching Everloved to recycle once-loved but outgrown sportswear to young people who may not otherwise have access to sports clothing. This will be launched next year.
Although primarily a sportswear retailer, Everactiv also aims to educate young people and their families on all things active.
The clothing is produced in Pentland Brands registered factories which are committed to ethical and environmentally friendly production practices.
Linda Barclay is a businesswoman, mum, runner and experienced junior run coach, who has combined her passion for sport and skill in business to launch Everactiv. Until recently she was a senior member of the Saltire Foundation business mentoring network.
Catriona Morrison won numerous World Championship titles at triathlon and duathlon during her career as a professional athlete. She competed for Scotland at the 2002 Commonwealth Games in Manchester and in Melbourne in 2006.
After retiring from professional sport, Catriona turned her focus to business. She is a graduate of the Saltire Fellowship, having studied at one of the leading business schools in the USA.