London firm opens in Scotland

Spreckley opens tech-focused Stirling office

Nick BirdLondon based PR consultancy, Spreckley, is looking to capitalise on the exceptional growth taking place within the digital technology sector in Scotland with the opening of an office in Stirling.

The new base will focus on delivering communications to the budding tech market north of the border.

Over 30 years, Spreckley has accrued a client portfolio that ranges from major international companies and brands, to smaller specialist businesses and innovators.

Over the past five years, Scotland’s tech sector has grown  43.4%. This astonishing growth rate comes second only to London, with increasing start-up activity creating a wide range of new entrants to the market. Innovative start-ups such as FanDuel, Outplay, Skyscanner and Rockstar North have taken advantage of this booming industry by choosing Scotland as their home.

Currently, 84,000 people work in digital technologies in Scotland, generating more than £5bn in Gross Value Added (GVA) across 1,500 businesses.

Spreckley Scotland is led by account director Nick Bird (pictured), who said: “Confidence and innovation have been critical to the success seen in Scotland’s tech market.

“The number of start-up technology companies springing up in the likes of Edinburgh, Glasgow and other major Scottish cites is increasing rapidly.

“Alongside this upsurge in new and innovative companies, we are also seeing an increase in global technology names setting up operations in the region – Microsoft, Apple and Amazon all now have premises in cities such as Edinburgh. For Spreckley, this represents an opportunity to capitalise on this and expand our portfolio to access the growing number of tech specialists north of the border.”

Richard Merrin, managing director of Spreckley commented: “Often there is a tendency to bypass regional markets in favour of staying loyal to cities such as London and Manchester – doing so means huge, untapped potential is being overlooked.

“We want to address this by delivering a region-wide strategy that places a strong emphasis on business development amongst major tech hubs such as Scotland with potential to expand further into other areas within the UK.”

Leave a Reply

Your email address will not be published. Required fields are marked as *

This site uses Akismet to reduce spam. Learn how your comment data is processed.