Big letting for Glasgow block
Edrington opts for Queen Street as new HQ
The spirits company will take space in newly-refurbished offices at 100 Queen Street, a prominent corner site in the city centre.
It announced earlier this year that it was consolidating its operations currently in Great Western Road and in West Kinfauns in Perth.
The Queen St building is owned by Esson Properties and is undergoing an £8.25 million renovation, which includes the addition of two floors.
Edrington’s move is due to take place in the spring, when it will occupy the top four floors. It will be one of the most significant lettings in Scotland this year.
About 130 staff will be based in the new building, including its executive board, finance, legal, and corporate affairs teams, as well as senior members of the company’s global operations, HR and business technology divisions.
Edrington employs more than 2,300 staff worldwide, with more than 60% based overseas. Other brands in its portfolio include The Macallan, Cutty Sark and Highland Park.
Ian Curle, chief executive, said: “100 Queen Street is the perfect location for Edrington’s international business and our leading brands.
“We looked at a number of properties in Glasgow for this strategically important move, and Queen Street combines high quality accommodation with a compelling location at the heart of Glasgow’s professional and cultural centre.
“Bringing together our leadership and business units in a central Glasgow location will help ensure that the business is in the best possible shape to deliver long term growth. It will improve international connections and bring us close to the creative and digital skills necessary to grow our business.”
Hunter Esson, chief executive of Esson Properties, added: “We’re thrilled to have attracted such a high profile international company as Edrington.”
The move has been brokered by Knight Frank and Mark Allan Property Consultants.
Media agency appointed
Following a competitive pitch, Zenith Optimedia (part of the Publicis group) has been appointed as global media agency for Edrington’s regional power brands, which include The Famous Grouse, Cutty Sark and Brugal Rum.
From 1 January Zenith will assume responsibility for all media agency requirements including media planning and buying across eight key markets: the UK, Spain, France, Netherlands, Sweden, Hungary, Portugal and Cyprus.
Suzy Smith, marketing director, regional power brands at Edrington said: “The appointment of a global media agency will help us improve the effectiveness and efficiency of our marketing communications as we continue to invest in our brands and leverage our global scale.
“This global strategic approach will put us in the best position to respond to the new multi-channel, multi-platform media world that we now enjoy.”
Grant Millar, chief client officer, Zenith Global added: “Edrington has a clear vision for the future strategy of its brands.”