Deykin takes new senior role

20/20 announces Dubai director

John Deykin20/20 Productions, the Edinburgh-based creative communications and event production company, has announced a new senior role in Dubai, appointing John Deykin (pictured) as director.

After launching an office in the emirate in 2015 due to client demand, the agency has worked on many high profile events in the Gulf region and now welcomes media industry expert Mr Deykin to head up the team.

Moving from the UK to Dubai in 1980, his career spans more than 35 years.

He established and built up Dubai’s first ever brand management agency in 1997, working with many prestigious brands such as Emirates Group, before moving into specialist roles including Motivate Publishing, a multi-platform content producer of magazines, books and digital and Dubai Eye 103.8 FM where he presented a number of radio shows.

In his new role at the DMCC licensed company, he will focus on bringing new business opportunities to the team and working closely with the company’s managing director, Alastair Scott and senior producer, Craig Munro to increase 20/20 Productions’ profile across the wider region.

Born and educated in Scotland, Mr Deykin was invited to become a GlobalScot in 2008 for his outstanding industry service, business achievements and passion for cultural awareness in Dubai.

With offices in San Francisco and Edinburgh, 20/20 Productions continue to explore new opportunities internationally as it develops digital apps and services for its clients across sectors.

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