Games devised by agency
Wire’s games remind athletes of lottery lift
Marketing agency, Wire, has helped keep the athletes in Brazil entertained in their down time by developing two interactive games highlighting the National Lottery funding that went towards Team GB’s preparation and success in Rio.
Wire won a competitive pitch from the National Lottery Good Causes to develop the games to provide entertainment for athletes prior to and between competition and provide a natural link back to the Lottery.
Wire created Rio Yourself and Buzzing for Rio testing the patience and endurance of the athletes off the track.
Rio Yourself is a video booth that gives athletes a tour of Rio without having to leave the camp.
Athletes including Scottish swimmer Keri-Anne Payne, boxer Anthony Fowler and rugby sevens players Danielle Waterman and Heather Fisher have even uploaded clips on to their twitter pages as mementoes from their experience.
Director of Wire, Pam Scobbie, said: “We wanted to tap into the athletes’ competitive nature and sense of teamwork, while also giving them a chance to relax after a long day of competing. We wanted to keep The National Lottery at the heart of our activity, which we managed to do in a colourful and unique way.”
Natasha Brown, Media Relations Manager at The National Lottery, said: “The Team GB Preparation Camp was made possible thanks to £1.6m of funding as part of The National Lottery’s ongoing support for Olympic and Paralympic athletes.
“We wanted to do something at the camp that would both entertain the athletes and also remind them of the support they received from National Lottery players.
“Wire came up with two fantastic ideas that we knew the athletes would love and have helped us generate positive publicity on social media. We were delighted to work with Wire again on this project.”