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Marketing team expands

Taylor returns home with Optical Express

Steven TaylorOptical Express has strengthened its senior management team with the appointment of Steven Taylor as marketing director.

He has spent the last seven years at Manchester-based cosmetic surgery group, Transform.

His new role will be primarily focused on developing Optical Express’s brand identity, communications, online presence, and customer experience.

Returning to his home city after a 25 year absence, he brings a wealth of experience in healthcare marketing including a Chartered Institute of Marketing Excellence Award for campaigns he led at Transform.

His appointment is the latest high profile addition to the Optical Express senior management team, which also recently welcomed Geraldine Meade, former Managing Director at Black & Lizars, as Professional Development Director.

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