Farm business still growing
Mackie’s licks rivals with growth in market share
Mackie’s of Scotland, has recorded increased market share in a declining ice cream market, according to new figures.
The Aberdeenshire firm now has 2% of the UK market which has seen annual sales shrink by 6% over the past five years.
General Mills, Nestle and Mars saw a decline in the value and quantity sold, with market leader Unilever posting less than 1% growth, according to intelligence agency Mintel.
Mackie’s generated a 8.3% increase in sales to more than £13 million in the year to the end of January.
Mac Mackie, one of three sibling owners and director at Mackie’s, said: “We’re starting to make progress, taking a few wee bites out of the pan-global big boys like Unilever and that’s heartening to see, particularly as we still produce everything we need, from energy and packaging to the rich cream for our ice cream, at our ancestral farm in Aberdeenshire.”
“It’s clear that consumers are moving away from mass produced impersonal ice cream and moving towards products made with care and attention, focussing on great flavours, locality and a smooth texture.”
This increase has corresponded with a 20% increase in production volume at Mackie’s Westertown Farm near Inverurie.
The company has added a dedicated £600,000 chocolate factory and secured substantial deals with Tesco and Sainsbury’s and the Co-op.