Three-day event in Edinburgh
Visitor summit offers £15m bounty for Scotland
An exclusive international business summit featuring key event organisers from North America could generate up to £15 million for the Scottish economy, says VisitScotland.
The eVent UK Summit, delivered in Edinburgh tomorrow (Friday) is being held in the UK for only the second time, following the inaugural event in London last year.
Twenty major event organisers from North America, who arrange conferences, meetings and other corporate events for high-end clients, will be at the Sheraton Hotel.
They could yield a huge windfal in potential earnings for the business events industry in Scotland.
Over the course of the three-day summit, organised by VisitScotland and London & Partners, they will meet a number of Scottish suppliers, including The Sheraton, Gleneagles and The Balmoral, as well as major carriers United Airlines and WestJet, which are supporting the event.
Richard Knight, VisitScotland’s business events director of marketing for the Americas, said: “This exclusive invitation-only summit presents a huge opportunity for Scotland to promote itself as a world-class destination to the crème de la crème of the North American business events industry.
“With its rich history, heritage and culture and a range of contemporary world-class venues, Scotland offers a unique stage for the meetings and incentives market and we hope attendees will be inspired to bring their future events to our shores.”
They will have the chance to participate in one of two trips following the conference, allowing them to explore either Scotland or London.
The Scottish tour aims to showcase what Scotland has to offer the MICE (Meetings, Incentives, Conferences and Exhibitions) market. It will take in Stirling Castle and Gleneagles before returning to Edinburgh, where buyers will visit The Balmoral and The George Hotels.
North America already plays a key role in Scotland’s £1.9 billion business events industry, making up a quarter of all international inbound business events.