Growth in readers for ‘i’ newspaper since JP deal
Last week’s sales show daily circulation consistently above 300,000, peaking at 319,000 on 29 June. The i’s advertising revenue for the same week was also the highest it has been since the acquisition.
The company said the figures show a further increase from the week of the European Referendum.
It also saw a record amount of traffic to its website, launched 10 weeks ago, breaking through the 1m page views per week barrier for the first time since its April relaunch with 1.65m page views. Sunday 26 June saw the highest number of page views in a day at 434,431. Management said it was “encouraged by this strong start”.
In an update, the company said: “Notwithstanding the Referendum, which has evidently been beneficial for newspaper groups in general, i’s circulation and readership has steadily increased under the ownership of Johnston Press and editorship of Oliver Duff.”
By comparison, during the month immediately prior to the acquisition, i had an average audited circulation of 270,182 (Source: ABC March 2016).